Curtis Howland on DTC Marketing

8 Types of Attribution Every DTC Brand Should Know (And the 3 I Actually Use)

A complete framework for understanding where your customers come from, from blended metrics to geo-lift testing (Updated)

Oct 2 • Curtis Howland

1

September 2026

Your Best Customer Keeps Changing

Heavy buyers regress, LTV falls as you scale, and both are supposed to happen. The fix is changing what you aim at.

Sep 25 • Curtis Howland

4

AEO / GEO / AIEO

Ten answer-engine moves DTC brands can run this quarter, from an SEO who does this full time, plus my read on why a paid media operator is paying…

Sep 18 • Curtis Howland

3

The First Customer P&L

Your blended numbers can look great while every new customer loses money. Here is the P&L that shows you which one you are, and when it flipped.

Sep 11 • Curtis Howland

6

How to Actually Get More New Customers from Facebook

3 steps + a creative strategy shift

Sep 4 • Curtis Howland

3

August 2026

The most boring email you'll get today (concept vs. angle, settled)

The five-layer taxonomy I use to keep creative teams aligned, the four IDs Meta assigns your ads, and why “net new concept” now has a technical…

Aug 28 • Curtis Howland

4

What It Actually Costs to Reach 1,000 People

The cost to reach 1,000 people runs from about $2 to about $1,000, depending on where you buy it.

Aug 22 • Curtis Howland

4

A winner is not a variable

Your hit rate is a function of how many unproven things you’re holding at once. Most “this doesn’t work” verdicts are just bad variable accounting.

Aug 14 • Curtis Howland

2

The 5 Marketing Quotes Worth Keeping

(The Most Famous One Might Just Be A Saying?)

Aug 7 • Curtis Howland

1

July 2026

Struggling to Scale on Meta? Start With These 3 Charts

A creative health check for operators: concentration, hit rate, and creative half-life, and how to find the gap when growth stalls.

Jul 31 • Curtis Howland

8

2

I Built a Skill That One-Shots Animated Ads, Inside Claude. It’s Free.

Point it at a brand and a direction. It does the research, makes the ad, and hands it back in one shot. Not perfect, but a new format you can test in 15…

Jul 23 • Curtis Howland

2

100 Things to Check Before You Launch Your Next Ad

Steal it, run it, send it to your team.

Jul 17 • Curtis Howland

5