Curtis Howland on DTC Marketing
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A winner is not a variable
Your hit rate is a function of how many unproven things you’re holding at once. Most “this doesn’t work” verdicts are just bad variable accounting.
Aug 14
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Curtis Howland
2
The 5 Marketing Quotes Worth Keeping
(The Most Famous One Might Just Be A Saying?)
Aug 7
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Curtis Howland
1
July 2026
Struggling to Scale on Meta? Start With These 3 Charts
A creative health check for operators: concentration, hit rate, and creative half-life, and how to find the gap when growth stalls.
Jul 31
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Curtis Howland
8
2
I Built a Skill That One-Shots Animated Ads, Inside Claude. It’s Free.
Point it at a brand and a direction. It does the research, makes the ad, and hands it back in one shot. Not perfect, but a new format you can test in 15…
Jul 23
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Curtis Howland
2
100 Things to Check Before You Launch Your Next Ad
Steal it, run it, send it to your team.
Jul 17
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Curtis Howland
5
Stop Pasting Ad Reports Into ChatGPT
Here’s the 2 mode model I use to analyze data quicker and more effectively now and a quick run down on how I built it.
Jul 10
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Curtis Howland
6
13 Ideas From the People I Actually Learn From in DTC
All these people are worth following / links to full posts below!
Jul 3
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Curtis Howland
4
June 2026
The Offer Is the Cheapest Growth Lever You’re Not Pulling (A Framework)
Why offer changes move accounts like nothing else, how to pick the right construct for your brand, and the four ways promos go wrong.
Jun 26
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Curtis Howland
2
You Forgot About Prime Day (Here’s the 96-Hour Triage Plan)
Prime Day starts Tuesday, June 23. If your prep so far consists of reading this post, this is exactly what I’d do between now and then.
Jun 19
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Curtis Howland
4
1
The DTC static ad system: what 67,852 ads across 106 brands actually look like.
12 Format to copy today and why.
Jun 12
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Curtis Howland
5
The DTC Meta Ads Tier List
After working with many 8 and 9 figure brands - here are my thoughts.
Jun 5
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Curtis Howland
3
May 2026
Stop Auditing Your Meta Account Like It’s a Checklist
After dozens of audits and close to half a billion in Meta ad spend reviewed this year, there is no perfect structure, cadence, or creative mix.
May 29
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Curtis Howland
3
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